Rihanna is the new face of Balmain‘s Spring Summer 2014 Campaign photographed by Inez van Lamsweerde and Vinoodh Matadin. Her loose curls, tattoos and bad girl appeal is the perfect match for Balmain’s new collection.
“Dreams do come true…When the woman that inspires you wears your creations, your vision feels complete. Not compromising, fresh, modern, the icon of my generation, Rihanna embodies my vision of Balmain in this new campaign. In front of the camera, she makes you feel like she is the only girl in the world.” Olivier Rousteing, Balmain’s Creative Director.
Rihanna is the “icon” of this generation with her signature tattoos, riveting gaze and uncompromising, fresh attitude. It is unmistakable to choose her as the face for the French brand. The star has fronted campaigns in the past such as Armani Jeans and her own line, Rihanna for River Island. For Rousteing, Rihanna was not just a model for the brand – he chose her for her power, the way she embodies the brand and pushes the boundaries on everything. The campaign will debut in January 2014.
Atelier Franck Durand took care of creative direction for the campaign, with styling by Mel Ottenberg.