Rimmel London has locked down, none other than pop empress, Rita Ora in their newest capsule collection. Rimmel London has worked with the likes of Kate Moss and fresh face Georgia May Jagger.
The 22-year old looked smashing at the 180 Years of Cool Launch on October 10th in London, England at the Savory Hotel. Ora revealed her beauty collaboration with UK’s high street megabrand Rimmel London shortly after her incredible catwalk debut at the DKNY SS14 show at the New York Fashion Week. We should expect an impressive line of vibrant popping shades influenced from catwalk trends to London’s cool high street vibes. The exclusive capsule color collection of lip and nail shades will be released in February 2014 showcasing a line framing the enlisted star’s unique style. With the UK brand not only winning her over as home base, this collaboration allows Ora to work closely with the label but under her creative direction. The collection gives her opportunities to be adventurous with colours to match her vivacious personality, permitting her to tap into microtrends without forcing consumers to spend a fortune upon the products. Rita states in a recent interview with Rimmel how being able to explore her 2nd album with respected producer, Dev Hyes, has opened her eyes to a wide range of abilities she had not been conscious of. Working with Hynes has contributed heavily to Ora’s intent to convey her new angle as an artist as opposed to a “party girl” image thus far. The mash-up between music and fashion has assisted in her dynamic and deliberate evolving from street-spunk to catwalk high street fashion.
Rimmel has only released one photo of Ora in a fashionable white and metallic gold playsuit accompanied with gold creepers and a chunky silver chain. To further confirm her enthusiasm with her newest business venture, Ora tweets excitedly about the whole world donning red lipstick in come time.
The British singer’s fame spawned from her number-one singles R.I.P and How We Do (Party), borrowing familiar refrains from The Notorious B.I.G’s “Party and Bullshit”. Jay-Z took the singing ingénue under his wing back in 09’. Ora’s debut album, Ora shortly caught wildfire and created an international career for the young star. Ora states that much of her style inspiration has derived from icons such as Anna Wintour, Gwen Stefani and none other than her mentor’s wifey, Baddie Bey. The collection will be stimulated from urban looks and her artistic visions on how to “get the London look”. Her platinum locks and red pout has deemed her a favorite to the paparazzi and style-admirers alike. With the anticipation of her sophomore album set to release next year, this mega endorsement is just one more fabulous deal added to the star’s resume.