2016 may have been the year of 90s revival with plenty of chokers and slip dresses to show for it, but trend forecasting has hinted that normcore grunge may have peaked, and the 80s are set to be the biggest decade trend of 2017. Between Pinterest’s pin tracking and Edited’s latest report, it’s a pretty safe bet that an era that saw the empowerment of women into authoritative positions is going to be big.
International retail analyzing company Edited comprised their report based on over 500 million products of varying categories ranging from shoe wear to apparel, as well as retailers that work with them including Topshop, Net-a-Porter, and Asos. On the 80s coming back, they stated in their report:
“The 1980s will be huge — everything from power suits and slouchy tailored trousers for office wear, through to off-the-shoulder looks, activewear and [over-the-top] ruffles.” -Edited 2017 Trend Report
It already appeared on many people’s radars after Marc Jacobs’ recent “80s Chic” themed party in Brooklyn, one with his very specific dress code instructions. This time they included calls for “Punk princess with chiseled cheekbones and exaggerated brows, make Blondie and Brooke Shields proud.”
Look to pop culture and politics for this reboot. Makeup on men is even bigger than the KISS days, Stranger Things rocketed to success, synth based music is back, and a Reagan-esque celebrity turned President ushering in a wave of conservatism has been elected to office. Hedi Slimane’s collections for Saint Laurent the past few seasons have bounced between 90s and 80s, and with the former on its way to decline, the latter will be ushered in. Not to mention his successor at the brand, Anthony Vaccarello, had the decade clear in his debut for the company.
This trend also plays on the recent craze for thrifting mom jeans, denim and fringe jackets, and plastering everything with enamel pins and patches. Though aesthetically the choice is wise, some may be more tempted to simply head to their closest Salvation Army and spend seven dollars on a pair of overalls rather than seventy plus.
The Pinterest 100, their annual trend report based re-pin activity, not only gives the 80s as a whole as a trend, but other trend encompassed by the era, such as light, high waisted denim, stacks of earrings, and high necklines. Patches/pins and other customizations were up by 800% in their amount of re-pins from the past year.
Other notable increases were personalized DIY denim at a 118% increase, backless shoes like mules are up 240%, nostalgic era searches an 87% increase, stacked earrings are up 255%, and finally high necklines rack in at a 157% increase. Even political tee-shirts, led of course by the Nasty Women movement, have increased in re-pins.
That girl power, in a time of an anti choice, conservative administration amidst strong voices like Toni Morrison and Alice Walker, created a vibrant clash of communities debatably not seen again until now, with the sheer standstill between political wings. In a time of such political turmoil and rise of consumerism and political activism, it is no wonder this historical trend, charged with meaning, is resurfacing into our everyday wardrobes, ushering in whatever 2017 may bring.
by Cassandra Gagnon for The Untitled Magazine.