THREE DECADES OF DISRUPTION: DSQUARED2 CELEBRATES 30 YEARS WITH MUSIC, FASHION, AND FIRE
Held at The Sanctuary in Milan on the opening night of Milan Fashion Week, the DSQUARED2 ICONique Summer Party was a high-octane celebration of the brand’s three-decade reign at the crossroads of fashion, music, and pop culture. True to its name, the party was ICONique in every sense—an immersive expression of the brand’s wild heart, with a side of glitter and grit.
Guests were welcomed by the electric sounds of DJ Carlita and Lovefoxy, who spun an eclectic mix that kept the crowd pulsing until the early morning hours. Among the many D2 darlings in attendance were digital sensation Victor Perez, style icon Anna dello Russo, and the ever-stylish Elevator Boys.
While the music blared and champagne flowed, the Sanctuary transformed into a living homage to the Dsquared2 universe—complete with neon signage, moody lighting, and nods to the brand’s irreverent runway archives. In classic Caten fashion, every corner was Instagram-ready, from mirrored dance floors to custom projection walls flashing bold slogans and backstage visuals from past collections. It was less a party and more a fully immersive brand experience—an atmosphere where fashion collided with fantasy.
A surprise appearance by three-time Grammy-nominated rap powerhouse Latto, debuted ICONique, an exclusive track created alongside NSYNC’s JC Chasez, Golden Globe–winning producer Jimmy Harry, and Dean and Dan Caten themselves. The genre-defying anthem fuses attitude, glamour, and legacy—much like the brand it was made for—and will be officially released across TikTok and Instagram, primed to become the sonic signature of Dsquared2’s anniversary year.
In conjunction with the celebration, Dsquared2 unveiled a new limited-edition ICONique T-shirt. A nod to the house’s iconic ICON line, the shirt is both a wearable collector’s item and a time capsule of the brand’s audacious DNA.
The night wouldn’t have been complete without the vibrant mix of influencers, artists, and fashion insiders that make up Dsquared2’s extended family. Faces like Jashlem, Dolma Lisa, Demi Oyenekan, and Tommy May mingled with industry icons and TikTok influencers, all drawn by the Catens’ magnetic blend of irreverence and style.
