Now that summer is coming to an end, brands have started to reveal their Fall/Winter 2017 Ad Campaigns. Here are some trends to look out for: structured clothing, which you’ll see in both Moschino and Louis Vuitton. Bright colors make an appearance this fall in Missoni, Miu Miu, and Balenciaga’s campaigns. Prints make a come back with Miu Miu, this includes the snakeskin you’ll find in Fendi’s campaign. When it comes to creative direction, Gucci, Prada, and Kenzo are the campaigns to look out for. Aside from the clothing, what may stand out most are the faces you’ll see on each campaign, which this season reflect diversity more than ever. Check out the campaigns below.
Prada
Featuring models Chu Wong and Imari Karanja.
Photography by Willy Vanderperre.
What’s unique? Their campaign is multi-dimensional, its not a single idea. They’ve created six universes of Prada. You can see a different side of Prada in each part of the campaign.
Louis Vuitton
Featuring models Jaden Smith and Sophie Turner.
Photography by Bruce Weber.
What’s unique? This campaign features a military-esque feel, including structured bags, structured jackets, and leather boots.
Miu Miu
Featuring models Adwoa Aboah and Kate Moss.
Photography by Alasdair McLellan.
What’s unique? The video campaign gives New Orleans old-school speakeasy and flapper girls vibes.
Moschino
Featuring models Tamy Glauser and Slick Woods.
Photography by Steven Meisel.
What’s unique? The extravagance of these pieces is artfully executed. The wood paneled background allows for the color and pieces themselves to pop.
Alexander McQueen
Featuring model Rianne Von Rompaey.
Photography by Jamie Hawkesworth.
What’s unique? The setting! Photos are taken throughout Iceland’s landscape. Some in color and some black and white for contrast.
Balenciaga
Featuring models Emma Leth and Barbra-Lee Grant.
Photography by Johnny Dufort.
What’s unique? Balenciaga uses simplicity on set, while still managing to represent their brand, to really allow the clothing to be the focus of the photo.
Missoni
Featuring model Gigi Hadid.
Photography by Harley Weir.
What’s unique? Missoni utilizes bright colors and patterns to really make a statement with this new collection.
Gucci
Featuring models Kay Smetsers and Sedona Ledge.
Photography by Glen Luchford.
Whats unique? Gucci created a campaign that depicts an intergalactic universe. The creative direction of this campaign makes it one of a kind.
Kenzo
Featuring models Natasha Lyonne and Maya Rudolph.
Photography by Casper Sejersen.
What’s unique? The theatrics behind this film, which is set to debut in the fall, along with diversity in cast makes it incredibly unique and something to look out for.
Salvatore Ferragamo
Featuring Xiao Wen Ju, Kit Butler, and Aymeline Valade.
Photography by Walter Pfeiffer.
What’s unique? The way color-blocking, shapes, and patterns are used not only throughout the clothing, but also the background.
Fendi
Featuring models Kendall Jenner and Gigi Hadid.
Photography by Karl Lagerfeld.
What’s unique? There are combinations of snakeskin, fur, along with certain monochromatic pieces.
Article by Matenia Altikatis for The Untitled Magazine
