On October 25th, Jimmy Choo’s Sandra Choi & Simon Holloway celebrated the launch of the collaboration with artist Rob Pruitt with a cocktail party at The Fletcher Sinclair Mansion in New York City.
Jimmy Choo unveiled the much anticipated capsule collection created in collaboration with contemporary artist Rob Pruitt. The products are set to debut in Jimmy Choo boutiques and online in November 2012. Pruitt has wielded his particular brand of iconoclastic humor and visual exuberance since he emerged on the New York art scene in the late ‘80s.
Referencing Pruitt’s art influences, the collection has a whimsical feel, incorporating some of his recurring artistic themes. Each product is finished with an extreme attention to detail including playful linings, exclusive materials and hand-finished soles.
The collection features 19 styles of shoes, bags and accessories executed in unique materials developed exclusively for the collaboration by the brand. Shoes and bags feature dégradé leather linings patterned with repeating angel and devil pandas.
Jimmy Choo: Jimmy Choo encompasses a complete luxury lifestyle brand. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes. The design direction is overseen by Creative Directors Sandra Choi and Simon Holloway, who together share a vision to create one of the world’s most treasured luxury brands. Part of Labelux GmbH, a privately held luxury goods group, Jimmy Choo has more than 150 stores in 32 countries and is present in the most prestigious department and specialty stores worldwide. Throughout its history, Jimmy Choo has collaborated with contemporary artists. This partnership with Rob Pruitt follows previous collaborations with contemporary artists such as Nan Goldin for the Cruise ‘12 Icons Collection, Marilyn Minter for the Cruise ‘11 Crystal Collection, and Richard Phillips for the Spring Summer ‘08 Collection.
Rob Pruitt: Pruitt has wielded his particular brand of iconoclastic wit and visual exuberance since he emerged on the New York art scene in the late ‘80s. From glittering panda bear paintings to sculptural blue jeans to a silvered Andy Warhol monument on public view, Pruitt is known for producing art that is both playful and profound. With a sensibility deeply rooted in pop culture, Pruitt’s fascination with fashion and Hollywood led him to host his very own Art Awards, a conceptual foil for the Academy Awards, at the Solomon R. Guggenheim Museum in 2009 and 2010. Exhibiting his artwork internationally, he has been the subject of a solo exhibition at Dallas Contemporary and shown at museums including MoMA P.S. 1 and Tate Modern.
