Tag: Estee Lauder

BRAND IDENTITY: SHAPING THE RELATIONSHIP BETWEEN MILLENNIALS AND MAKEUP

The relationship between millennials and makeup has three categories of people. There is the Kylie Cosmetics and Anastasia Beverly Hills crowd, the Glossier and Milk crowd, and the Maybelline and sometimes Stila or Bare Minerals crowd. This first group follows beauty Instagrams, watches reviews, lives for swatches, and will set alarms for when the lip…

AERIN LAUDER TO DEBUT LIFESTYLE BRAND

A photo posted by @aerin on Jan 6, 2016 at 3:59am PST Aerin Lauder, granddaughter of household name Estée Lauder, and ex-style/image director to the company, will finally debut her personal lifestyle brand this summer.  Aerin first announced the creation of the brand, Aerin LLC, back in April, but it won't be until August that…

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