In recent years, a growing awareness of environmental issues and the desire for more ethical consumption has sparked a significant shift in the beauty industry. As a result, consumers are actively seeking out sustainable beauty products that not only enhance their appearance but also align with their values. The rise of sustainable beauty is a…
Photography: Jeff Mikkelson Makeup: Sokphalla Ban Models: Ella Wong with Elite and Snow Dollkinson with Silent.
This generation is the movement of questioning. People are making changes to the status quo in an effort for a healthier and well-minded life. The cosmetics industry is hitting hard with this as more and more consumers question how products are developed. They are focusing on the brand identity and how it's portrayed in the…
The relationship between millennials and makeup has three categories of people. There is the Kylie Cosmetics and Anastasia Beverly Hills crowd, the Glossier and Milk crowd, and the Maybelline and sometimes Stila or Bare Minerals crowd. This first group follows beauty Instagrams, watches reviews, lives for swatches, and will set alarms for when the lip…
