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Tag: Milk makeup

THE RISE OF SUSTAINABLE BEAUTY: WHAT IT MEANS FOR CONSUMERS

In recent years, a growing awareness of environmental issues and the desire for more ethical consumption has sparked a significant shift in the beauty industry. As a result, consumers are actively seeking out sustainable beauty products that not only enhance their appearance but also align with their values. The rise of sustainable beauty is a…

SHIMMER – PHOTOGRAPHY BY JEFF MIKKELSON

Photography: Jeff Mikkelson Makeup: Sokphalla Ban Models: Ella Wong with Elite and Snow Dollkinson with Silent.

THE RISE OF CRUELTY-FREE BEAUTY

This generation is the movement of questioning. People are making changes to the status quo in an effort for a healthier and well-minded life. The cosmetics industry is hitting hard with this as more and more consumers question how products are developed. They are focusing on the brand identity and how it's portrayed in the…

BRAND IDENTITY: SHAPING THE RELATIONSHIP BETWEEN MILLENNIALS AND MAKEUP

The relationship between millennials and makeup has three categories of people. There is the Kylie Cosmetics and Anastasia Beverly Hills crowd, the Glossier and Milk crowd, and the Maybelline and sometimes Stila or Bare Minerals crowd. This first group follows beauty Instagrams, watches reviews, lives for swatches, and will set alarms for when the lip…

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