On April 10th 2020, Microsoft released an advertising campaign featuring controversial performance artist Marina Abramovic. In a surprise turn of events, the 2-minute ad had amassed more than 24,000 "unlikes" on YouTube in a matter of days, and was subsequently deleted by the Microsoft company. The video is said to have featured Abramovic wearing the…
Tag: The Artist is Present
In 2010 at the MoMA, Abramović engaged in an extended performance called, "The Artist Is Present". The work was inspired by her belief that stretching the length of a performance beyond expectations serves to alter our perception of time and foster a deeper engagement in the experience. Seated silently at a wooden table across from…
IT IS NO SECRET THAT THE ART WORLD, though responsible for propagating spectacular, history-shaping movements, has been at best an uneven playing field for men versus women in the fight for respect and artistic reification. At worst it’s served as an unassailable fortress wherein institutionalized sexism is not just a latent function of the system…