On Wednesday night, a stylish crowd gathered to celebrate the launch of the Empowered By You x Scoop NYC collaboration at the Meatpacking District Scoop outpost commemorate Women’s History Month. The lingerie collection, which was displayed throughout the store, quickly sold out during the event! “We focused on creating that perfect everyday panty that makes you feel the most comfortable and confident,” said Renata M. Black, founder of Empowered By You.” Empowered By You takes a symbol of seduction and repositions it as one of empowerment. When a woman purchases Empowered By You, she knows she’s helping one of the 60% of the women in the world who live on less than a $1 a day.”
The high-tech, panties created by Renata M. Black, incorporate a patented silicone “flocking” technology and side-seam fusion technique that prevents slippage and imparts smoothness to ensure a steady wear. The panties are sold as single units in reusable and re-sealable packaging. Each package includes an insert with a personal testimonial from one of 2,415 women who has received a loan from Seven Bar Foundation to start her own business. Throughout the night, guests enjoyed champagne, mini cupcakes and a GIF booth. The mini cupcakes were provided by Love Joy Sweet Treats, which was funded from the proceeds of Empowered By You undies.
ABOUT SEVEN BAR FOUNDATION: Seven Bar Foundation is a 501(c)(3) founded in 2009 by Renata M. Black as a social enterprise to fuel microfinance institutions. The organization fuels its microfinance fund consistently via cause-marketing brand partners instead of relying on a donation based model. It believes in collaborating with brands to drive profits and purpose in order to create a sustainable funding model. The Foundation’s mission is to provide women with loans that enable them to start or grow their own small businesses, breaking the cycle of poverty for their children via microfinance. For more information, please see www.sevenbarfoundation.org.
Photo credit: Will Ragozzino of BFA
