SALVATORE FERRAGAMO MUSEUM EXPLORES ‘ITALY IN HOLLYWOOD’ WITH NEW EXHIBIT

Salvatore Ferragamo and Joan Crawford in Los Angeles

Italy In Hollywood
May 24, 2018 – March 10, 2019
Salvatore Ferragamo Museum: Palazzo Spini Feroni, Florence

The Florence-based fashion museum dedicated to the work of world-renowned shoe designer Salvatore Ferragamo is gearing up to present “Italy In Hollywood,” an exhibition chronicling Ferragamo’s work in California for famous directors and silver screen stars, as well as the opening of his very own Hollywood Boot Shop.

The exhibit explores Italian migration to California and immigrants’ influence on silent film and music, while also honing in on Ferragamo’s work as “shoemaker to the stars” for   artists including Charlie Chaplin, Joan Crawford and Rudolph Valentino.

Through photographs, film clips, objects, clothing and artistic depictions, “Italy in Hollywood” will illustrate the multifaceted relationship between Americans and Italian immigrants from 1915 to 1927, the years Ferragamo spent in California. The exhibit ends with a room entirely devoted to Ferragamo, in which the museum will re-create his Hollywood Boot Shop (which he opened in 1923).

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