UNIQUE VOL. I Alejandro Aboli, image courtesy Superfine.

Superfine Art Fair
151 W 42nd St
VIP Opening: May 2 6pm-10pm
May 3 to 5, 2024

Superfine Art Fair’s 30th Show brings 130 Artists to Gen Z and Millennial buyers frozen out of major art weeks in new Times Square skyscraper digs from May 2-5, 2024. An iconic play for the 10-year-old art fair known for breaking down art market conventions, the locale hearkens back to the democratic, artist-organized Times Square Show of June 1980 that galvanized the careers of breakaway artists like Keith Haring and Jean-Michel Basquiat. Over 4,000 expected visitors will discover at Superfine more than 130 talented artists whose exceptional work (hand-curated by Superfine’s plucky founders) is priced to sell. 

Superfine Art Fair, image courtesy Superfine.

Superfine’s 7th New York outing is no Central Park picnic blanket of an event. Think 30,000 square feet of emerging art, plus performance pieces curated by downtown stalwart and arts champion ChaShaMa, a smart mod-meets-retro musical backdrop selected by fair organizer Alex Mitow, a thoughtful local beer and wine list – all contributing to a warm, comfy art-shopping environment that serves to facilitate direct interactions (and transactions) between artist and audience. To wit: more than 40% of visitors who pass through Superfine’s doors walk out as collectors of one or more Superfine artists.

By making this – and all of their events around the US – an experience that prioritizes enjoyment and appreciation of the artists and their stories, Superfine’s brand of hospitality unique to the art world puts the artist on the center stage of one of the most fun art markets in town.

Cookie Monster by Anthony Rondinone, image courtesy Superfine.

With the 4-day event taking over the 3rd floor of a skyscraper building at 151 West 42nd, capacity is limited and the organizers expect tickets to sell out in advance of the May 2nd opening night bash.

Termed FUTURE WONDERLAND, the fête marries glitz with a touch of whimsy. Opening night represents a chance for those who are really there for the art to scope out the best pieces, chat up the artist they’ve been Insta-crushing on, and get a masterpiece off the walls and into the backseat of the cab.

With a fresh look and feel for 2024, Superfine has evolved thanks to creative director and co-founder James Miille, who took inspiration from early 20th century magician + sideshow act bills to create a feel that’s at once modern and retro at the same time.

In honor of its 10th anniversary, Superfine has invited friends, curators, and rulebreakers of the art-verse to nominate artists and artworks from the fair’s preceding decade for an anthology book published by SNAP Collective, a San Francisco and Munich-based art book publisher.

Superfine Art Fair, image courtesy Superfine.

Superfine is as committed as ever to artist independence, interconnection, and buyer empowerment. Booths are repped by the artists themselves, not dealers. 90% of the artwork on offer falls into a new-collector-friendly range from $150 to $3000. 100% of revenue from art sales goes directly to the artist.

Perhaps the current iteration of Superfine in New York can best be summed up in one of the fair’s new 2024 maxims: We see art in your future. 

Superfine Art Fair, image courtesy Superfine.

Superfine Art Fair’s 7th edition in New York City (30th overall) is open to the public at One Five One (151 W 42nd St) from Friday, May 3 to 5. The VIP and media opening takes place Thursday, May 2nd from 6pm-10pm. General Access and opening night/VIP passes are available here.

The Untitled Magazine will also be on site with our own booth at the fair presented with a selection of The Untitled Space artists. We look forward to seeing you there!

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