These days, it feels like one of the requirements of being an A-lister is to come out with your own makeup palette or skincare line. A select few have even gone as far as to launch their own beauty empires. As more and more celebrities unveil their own product lines, it only becomes more overwhelming to try to determine which ones to try for yourself.
With an ever-increasing range of products to choose from, it’s important to do your research and invest in products that are tailored to your specific needs. Whether you’re looking for a long-wearing foundation to last you through the day or a hydrating body lotion that doesn’t leave you greasy, there’s a celebrity-owned brand out there for you. We’ve sifted through the many celebrity beauty brands that are taking over the industry to help you decide which ones – and which products from each – are actually worth trying out.
Fenty Beauty by Rihanna
Fenty Beauty, owned by superstar Rihanna, has quickly become a household name in the makeup industry. The brand is known for its inclusivity and edge, with a wide range of shades for all skin tones. The most popular product from Fenty is their Pro Filt’r Soft Matte Longwear Foundation, which has more than 50 shades to choose from. People love it for its buildable coverage and long-lasting wear.
Another Fenty favorite is their Gloss Bomb Universal Lip Luminizer, which is available in several shades and provides a high-shine finish to the lips. The gloss is non-sticky and hydrating, making it a go-to for many makeup enthusiasts.
Kylie Cosmetics by Kylie Jenner
Kylie Jenner’s Kylie Cosmetics is undoubtedly best-known for its lip products, particularly the Kylie Lip Kit. The kit includes a liquid lipstick and a matching lip liner and comes in a variety of shades. The formula is long-wearing and pigmented, making it a favorite of many makeup lovers.
In addition to the lip kits, Kylie Cosmetics also offers eyeshadow palettes, highlighters, blushes, and skincare. A favorite is the Kylie Skin Coconut Body Lotion, which is formulated with coconut oil and shea butter to provide intense hydration to your skin without leaving you feeling oily.
Kora Organics by Miranda Kerr
Kora Organics, owned by model Miranda Kerr, is a skincare line emphasizes its use of organic and natural ingredients. The brand is best known for its Noni Glow Face Oil, which is formulated with noni extract, rosehip oil, and pomegranate oil, to hydrate and brighten the skin.
Another popular product from Kora Organics is the Turmeric Brightening & Exfoliating Mask, which is designed to gently exfoliate and brighten the skin. The mask is formulated with turmeric, papaya enzymes, and peppermint to leave your skin feeling smooth and refreshed while giving you a natural glow.
Haus Labs by Lady Gaga
Haus Labs, owned by Lady Gaga, is a makeup line that is all about self-expression and creativity. The brand is especially unique for the way many of its products incorporate skincare remedies. One of their most popular products is the Liquid Eye-Lie-Ner, which is a liquid eyeliner that comes in several shades, including black, white, and burgundy. The eyeliner is smudge-proof and long-wearing, making it perfect for creating bold eye looks.
Beauty gurus also love Haus Laboratories for its wide variety of lip products, including the Le Riot Lip Gloss, which provides a high-shine finish to the lips without smudging. The gloss is available in several shades, including clear, pink, and red.
Rare Beauty by Selena Gomez
Rare Beauty, owned by singer and actress Selena Gomez, is a makeup line that focuses on promoting self-acceptance and positive mental health. The brand is known for its Soft Pinch Liquid Blush, which comes in several shades and provides a natural flush to the cheeks. The formula is lightweight and blendable, making it easy to apply, and it’s also notably buildable.