AF VANDEVORST SMALLEST TRAVELING STORE & SUPER 8 OPENING, PARIS

On Tuesday May 24, 2011 AF Vandevorst presented it’s one night only “Smallest Traveling Store” in conjunction with Super 8, a series of interviews on Fashion and the internet.

Screened continously during the event were interviews with Susie Bubble of the StyleBubble blog, Sarah Mower, a fashion journalist at Style.com, and Diane Pernet, of A Shaded View on Fashion. All three interviews were projected in large format on the walls of Door Studios, two steps away from the chic Place de Vosges. Also featured during the event was a surprise performance from May in an intimate and gentle acoustic set.

The Super 8 series focuses on addressing issues in the merge of fashion with the new technologies that the internet offers, and because this is a sexy topic for more recent generations, the crowd was young and well dressed. The three screened interviews discuss the budding realm of fashion blogging and how the fashion journalism industry is evolving. Susie Lau aka Susie Bubble is a successful fashion blogger who explains the important role that the blogger has to his/her audience, in combining the interests of the reader with those of the client.

As the consumption of fashion journalism shifts from glossy print pages to instant live streaming, and ceaseless twitter flows, it might seem a headache for not only those producing quality work but also the readers. The Super 8 Series from Plan 8 aims to navigate through the democratic digital world, where everyone has an opportunity to publish their work and project it onto the web.