Allegra Shaw is determined to create a space for longevity in fashion. Shaw’s brand, Uncle Studios, embodies her commitment to sustainable shopping – its elevated everyday wear and staple pieces are designed to be mixed and matched with what’s already in your closet. Since launching her YouTube channel in 2011 – well before she founded…
Roi Fabito, also known as ‘Guava Juice,’ has become a rising star of today's digitally connected audiences. With over 16.8-million subscribers and 8.6-Billion views on his YouTube channel, Roi has mastered the art of creating captivating content. Born and raised in North Carolina, with roots in the Philippines, Roi has managed to build an ever-expanding,…
Rebecca Black was one of the first true stars of the internet. The singer went viral back in 2011 at the age of 13 for her song “Friday,” an innocent celebration of end-of-week joy that saw her shot into the public eye and heavily scrutinized at such a young age. 10 years later, Rebecca Black…
Demi Lovato's highly-anticipated Youtube Original docuseries, Demi Lovato: Dancing with the Devil, directed by Michael D. Ratner, premiered its first two out of four episodes on March 23. The show focuses on sit-down interviews with Lovato, her family, and her closest friends, all of whom open up about her near-fatal drug overdose in July 2018.…
If there’s a fitness icon that will come to define 2020, it’s probably Chloe Ting. She’s at least the most memed. A 34-year-old Australian YouTuber (originally from Brunei), Ting now has over eight million subscribers, and has become the unofficial face of quarantine fitness, especially among the social media generation. She has become emblematic of…
Many of us going through quarantine could probably use a little pick-me-up right now. For those lucky enough to work from home or otherwise self isolate, we want something to fill the void of the many life events that have come to a halt throughout the world. Sometimes it’s the little things that can help,…
On April 10th 2020, Microsoft released an advertising campaign featuring controversial performance artist Marina Abramovic. In a surprise turn of events, the 2-minute ad had amassed more than 24,000 "unlikes" on YouTube in a matter of days, and was subsequently deleted by the Microsoft company. The video is said to have featured Abramovic wearing the…
On June 18th Google announced “AR Beauty Try-On,” a new consumer experience for cosmetic lovers everywhere. Though it’s still in the Alpha testing stage, viewers will soon be able to virtually test makeup products alongside their favorite vloggers. So how does it work? Augmented reality, otherwise known as AR, is a technology that allows people…
On a whirlwind trip to Los Angeles, Untitled spent some time with Bethany Mota, one of Youtube's original vloggers and author of "Make Your Mind Up," a guide to owning your look and lifestyle. Photographing her was an absolute blast—she's a natural in front of the camera, which isn't a surprise considering her 10 million followers…
The relationship between millennials and makeup has three categories of people. There is the Kylie Cosmetics and Anastasia Beverly Hills crowd, the Glossier and Milk crowd, and the Maybelline and sometimes Stila or Bare Minerals crowd. This first group follows beauty Instagrams, watches reviews, lives for swatches, and will set alarms for when the lip…
“Just be yourself. Don’t care about what people think. Just have fun and do what you love.” -Birdy Seventeen-year-old British singer-songwriter Birdy displays a refreshing, easygoing attitude that is simply contagious. The same goes for her heartfelt vocals, which are displayed perfectly in the artist’s breakthrough video; a heart-wrenching cover of Bon Iver’s single “Skinny…
“I really found my path when I was 12 or 13. That’s when I started teaching myself piano and developing my songwriting,” says Ella-Paige, aspiring musician and model, now 18-years-old. “I would describe my sound as 'Rhythmic Pop.' It has EDM, R&B, and Hip-Hop influences, but it’s also acoustic, because I love when music is…
“My songwriting is inspired by things that happen. Whether they happen to me, people around me, or even things that happen around the world.” Despite only being 21, Gabrielle Aplin has had a lot of things happen for her. After gaining a substantial following on YouTube thanks to a series of unconventional acoustic covers, Aplin…
“Don't give up on your stupid, stupid dreams.” - Masha That’s the motto of Latvian-born vocal powerhouse Masha who chose those same words for the title of her 2013 EP Stupid, Stupid Dreams. The daughter of a skilled guitar player, she has been harnessing her powerful voice since she was 11. A music fan at…
