EUDON CHOI – LONDON S/S 2012 FASHION SHOW

 

EUDON CHOI – LONDON S/S 2012 FASHION SHOW VIDEO BY XXXX MAGAZINE

Hailing from Seoul, Korea, designer Eudon Choi explains “My designs are based on the principles of menswear; they use fabrics associated traditionally with menswear. The joy of my clothes is that they look quite masculine on the rail but become feminine once worn.” Stylish and sophisticated this new collection has clean sculptured lines, elegant feminine shapes and close attention to detail. Dark and neutral colours are set off with added panelling, simple fur trims and equestrian inspired leather straps and accessories.

Fashion Week Coverage Directed by Indira Cesarine for XXXX Magazine
Fashion Assistants: Karen Potter, Olivia Hart, Karc Chan
Camera Operator: Olivia Hart
Video Editor: Christie Madley
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