On September 6th, Pandora, the world’s largest jewelry maker by volume renowned for its’ exquisite jewelry, celebrated the expansion of their Lab-Grown Diamonds offering with a “New Diamond District” event during New York Fashion Week. The event, full of celebrities, fashion leaders, and influencers, attracted attention to the center of Manhattan. Take a look at the dazzling occasion that set the city that never sleeps abuzz with anticipation.
On the heels of unveiling three new Lab-Grown Diamond collections (Pandora Nova, Pandora Era, and Pandora Talisman) and a new campaign featuring an exciting cast of cross-generational talent, including Pamela Anderson and her sons, Grace Coddington, model Precious Lee, dancer Vinson Fraley, ASL performer Justina Miles and more, Pandora “took over New York Fashion Week through Diamond-Tinted Lenses, creating a Pandora Lab-Grown Diamond District —a destination that reimagines everyday NYC moments through diamond lenses that celebrate the power of lab-grown diamonds to revolutionize everyday glamour”.
Julia Fox at the Pandora New Diamond District event during NYFW. Photo Courtesy of BFA. Matteo Prandoni/BFA.comIn advance of opening to the public, Pandora ambassadors including Pamela Anderson and Ashley Park joined to kick off the opening of The New Diamond District at the invitation-only launch party. The New Diamond District dazzled NYFW with a captivating atmosphere and surprise performance by emerging artist Caroline Polachek, as well as music by DJs Kesh, Mona Matsuoka, and Papi Juice as attendees browsed pieces from the line, which included lab-grown diamonds on necklaces, rings, bracelets and earrings up to 2 carats. The event was a shimmering tribute to their Lab-Grown Diamonds, as guests were transported to a modern day Diamond District. Pandora’s lines of Lab Grown Diamonds represent a pivot towards sustainable luxury in the jewelry industry and the brand’s dedication to an environmentally friendly attitude balances with the fashion industry’s evolving values as well.
Also in attendance at the pop-up party were Halle Bailey, Ashley Park, Julia Fox, Teyana Taylor, Gracie Abrams, Hari Nef, Ruby Aldridge, Barbie Ferreira, Ella Emhoff, Ariana Greenblatt, Evan Mock, Vinson Fraley, Kesh, Mona Matsuoka, Atlanta de Cadenet Taylor, Cara Santana, Carlacia Grant, Chloe Flower, June Ambrose, Luna Blaise, Mohammed Fayez, and Untitled’s Indira Cesarine, among others.