The video art / beauty film POP was directed by Indira Cesarine and stars model Lucia Tresova. Indira collaborated with makeup artist Roberto Morelli and hairstylist Anja Grassegger to create beauty looks inspired by the fusion of Pop and Graffiti Art. Clothing by American Apparel. Film edit by Don Frasco with music by Chuckie Steel.





Touted as a “photographic child protégé”, Indira Cesarine’s first solo exhibition was at the age of 16 at the Paul Mellon Arts Center. By the time she graduated high school she had exhibited 4 one-woman shows of her photographic work.  While finishing a triple major in Art History, French Literature and Women’s Studies at Columbia University, she began shooting for a variety of top modeling agencies including Elite, Ford, and Wilhelmina Models. Once she finished her degree, she went to London to pursue her interests in photography and journalism.  Within 6 months of arriving in London, she was appointed Editor at Large of the British magazine “Don’t Tell It”, and began shooting editorials for many magazines in England, the US and Europe.

Over the years her work has sparked the interest of some of the world’s top creative directors, having been commissioned for British Vogue, GQ, Glamour, Marie Claire, Tatler, The Times, In Style, L’Officiel as well as many other international publications and advertising campaigns. She is currently represented internationally with agents in New York, London, and Milan.

Her career as a director began with her first short film, “City of Love” being featured at Cannes Film Festival in 2007.  Since then she has directed, produced and edited numerous short films while maintaining an active career as a photographer. In 2009 she produced and launched the multimedia publication XXXX MAGAZINE, “The Untitled Magazine” showcasing original multimedia productions of fashion and video art films. The launch issue, The Kaleidoscopic Issue, was brought together through the collaboration of over 100 creative contributors.

In January 2010, her work was exhibited in a solo show in Paris at Visionairs Gallery, presenting large scale photographic images juxtaposed with her video art productions she directed for XXXX Magazine, “The Untitled Magazine”.  Other recent exhibits include Motion Deconstructed Exhibit with Quintessentiallly Art, New York June 2010,  Soiree Au Louvre Video Art Installation at the French Embassy, June 2010,  New York Fashion Shorts at the Tribeca Grand in September 2009, London Fashion Shorts at Machine –A Gallery in February 2010, View Imaging exhibit in New York in December 2009, and The Distorted Beauty show in April 2010. Her photography has also been chosen to appear in Dolce and Gabanna’s 20th Anniversary book curated by Fabien Baron, out in September 2010.

Indira and her work have been featured internationally on TV shows such as E! TV, Fashion TV, Entertainment Tonight, Inside Edition, HBO’s Special “Ford Supermodel of the World”, MTV, and  “Make me a Supermodel” UK and US editions. Recent TV broadcasts include an episode photographing Tinsley Mortimer on her TV show ‘HIGH SOCIETY’.

Edited by DON FRASCO


Don Gerardo Frasco started with still photography early 2006 while taking his bachelors, and then converged with cinematography while studying at the New York Film Academy.  He completed the filmmaking program in 2009. Prior to film studies, he graduated BS-Accountancy on May of 2008 from University of San Carlos in his homeland, Cebu. He is currently based in New York City. His primary interest is capturing emotion exposed by animate creatures or inanimate objects whether it is factual or directed.



Roberto Morelli developed a passion for drawing, painting and fashion at an early age. To support his study of fine art, he began to work at beauty salons in his native Rome.  Before long, he was taken under the wing of Rino Carboni (celebrated makeup artist to Federico Fellini), who taught him special effects and theatrical makeup.  In Milan, he began working on magazine editorials with such models and actresses as Naomi Campbell, Elle McPherson, Claudia Schiffer, Monica Bellucci, Maria Grazia Cucinotta and Molly Sims.  Roberto traveled the world eventually settling in New York City where he is now based.

His work with such acclaimed photographers as Annie Leibovitz, Mario Sorrenti and Tom Munro have graced the pages of the worlds best fashion magazines.  Roberto participated in a series of works with the late fashion editor and Icon Isabella Blow.  In recent years Roberto has been working with long time client, the legendary model Lauren Hutton, on her makeup line as the color development director. Roberto has also collaborated with the fashion design duo The Blonds for the Life Ball 2009 in Vienna.  The Life Ball is the biggest charity event in Europe supporting people with HIV or AIDS.  Roberto is continuously developing his unique makeup style, and his work can often be seen in numerous magazine every month.





Chuckie Steele is a Producer and DJ specializing in the experimental side of hip hop/rock /jazz and film music. His live DJ shows are a mash-up of all genres, mixed and scratched together in the style of acts such as DJ Yoda and DJ Shadow.

He got into hip hop when a friend came back from the US with RUN DMC’S TOUGHER THAN LEATHER album so he decided to tape it, playing it constantly.  This soon developed into a more profound love for the music genre after hearing Westwood on the Capital Rap Show, which in turn “made me want to scratch and learn how to put mixed tapes together…even though it took me about 12 years to actually buy some.”

After DJing for a bit and doing the “odd party” Chuckie finally decided go to music college so he could learn how to professionally create songs and beats—and he hasn’t stopped since.  Today he continues to create music for dancers, TV, films and for his own pleasure.  “I am not signed to a label and enjoy the freedom this gives me to choose what projects I wish to take and which ones I don’t.”

Chuckie has just completed a collaboration album entitled THE TWO FACES OF GOOD AND EVIL and is currently working on a solo project.

Where Art, Fashion & Culture Collide

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