Moncler has appointed Annie Leibovitz for its Fall-Winter 2014-2015 advertising campaign. Annie Leibovitz’s viewfinder focuses on the iconic nature of Moncler, as well as the global down jacket, which can be worn anywhere in the world, at any latitude and in any season. The iconic photographer shot amidst natural surroundings, and on the Chrysler Building in New York City, with model Laocoön. The entire campaign will be released in the following months.
Moncler was founded at Monestier-de-Clermont, Grenoble, France, in 1952 and is currently headquartered in Italy. Over the years the brand has combined style with constant technological research assisted by experts in activities linked to the world of the mountain. The Moncler outerwear collections marry the extreme demands of nature with those of city life. In 2003 Remo Ruffini took over the company, of which he is currently Chairman and CEO. Moncler manufactures and directly distributes the Moncler clothing and accessories collections Moncler Gamme Rouge, Moncler Gamme Bleu, Moncler Grenoble and Moncler Enfant.