Inclusivity and diversity in fashion and beauty brands are no longer mere trends, they’re powerful movements that are here to stay. These movements are driven to empower women of all shapes, colors, and sizes and to inspire them to be the best version of themselves. We’ve rounded up the brands and businesses that are body-conscious and curvy friendly – each of these brands have a special message – from being free, to being comfortable in one’s own skin, and being able to express oneself without any constraints. We’ve included both fashion and beauty brands who strive to help women of all walks of life break free of their chains and insecurities, and to help eliminate feelings of exclusion caused by most top-tier fashion houses.
Fluide brings that sensibility to the beauty industry. An inventive non-traditional beauty company that caters to genderfluid and gender-nonconforming communities, Fluide believes that beauty is malleable. At Fluide, ‘radical inventiveness and queer kinship’ collide to create an inclusive, diverse brand that provides a plethora of different products, including liquid lipsticks, lip gloss, nail polish and eye shadow. They’ve named their lip and nail shades after queer spaces around the globe and they seek to pay tribute to the significance of safe spaces for the LGBTQ community.
As a completely cruelty-free and vegan cosmetic company, Thrive Causemetics not only creates safe products for people of all shades, but they also create makeup especially safe for women who are battling cancer. For every product sold, the company donates one product to women experiencing cancer, homelessness or domestic violence. Not only are they inclusive to all different shades of skin (providing with the recent launch of an 18 shade range of CC creams), but they are keen of women who are fighting a tough battle against their own skin due to hair loss and skin sensitivities caused by chemotherapy and other cancer treatments.
Morphe is a cruelty-free cosmetic company that has skyrocketed in popularity over the years. They’re known for their expanded color palettes of eyeshadows and face makeup and been awarded the 2019 ESSENCE Best in Black Beauty Award. They understand the “shade struggle” of women of color, and have released a soft-matte full coverage foundation with 60 different shades. They categorized the shades into 5 levels: Light, Medium, Tan, Rich and Deep. Morphe’s mission to empowerment resonates with their goal to help every makeup lover out there, and to be able to freely express themselves without anything hindering them.
This is a clothing company that partners with and curates styles from high-end designers, offering sizes 10-20. Their mission is to expand the category of luxury fashion. High-end fashion is usually category reserved for a small size ranges, but this company is determined to leave that trend in the past and begin to inspire luxury companies across the globe to begin including plus-size pieces in their collections. The brand has made headlines for its NYFW runway show filled with plus size models of several ages and ethnicities, which closed with transgender actress Laverne Cox.
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Third Love is the mother bra company of all bra companies. Their core belief? Every woman is deserving of comfort and confidence. They use millions of real women’s measurements to curate the most fitting and comfortable bra, instead of standard size templates used by other lingerie companies. Not only do they carry double the amount of sizes of most brands, but they also carry half-cups for those who don’t fit into a specific cup size. Their mission is to create a bra that’s perfect and unique for every individual. Third Love offers a variety of nude shade ranges, aiming to dress every skin color. Third Love is also partnered with I Support the Girls to donate bras to women in need. They donated $10M in bras in 2018 alone.
Pretty Little Thing offers original styles and outfits for plus-sized bodies. What’s best about this company is that they offer the same styles for slim and plus-sized – so women don’t feel left out. Their approach to fashion reinforces the belief that just because you’re a little curvier than others, it doesn’t mean you can’t wear the same things. They offer a plethora of jumpsuits, two-piece sets, swimsuits, loungewear sets, and dresses and have expanded their line to suit women up to size 26. Not only do they create plus size clothing, but they offer various sizing from straight, curvy, tall, petite and sports styles. They believe in total freedom in fashion, and they’ll be damned if anything will get in your way of expressing your true self.