On May 19th, Mert Alas posted a preview of the Versace Fall/Winter 2014 ads, which he shot with longtime collaborator Marcus Piggott. The campaign sets a mood for the line – conceptual and somewhat dark. After receiving attention for their use of pop fixture Lady Gaga in their Spring/Summer campaign, the brand let the entertainment industry take a backseat and chose to use models instead – a move that could very well benefit their sales.
