Girl-next-door Katie Holmes turns Old World Hollywood for Bobbi Brown’s new line.

Boasting bright red lipstick and elegant, siren-like hair, Katie Holmes channels the golden age of the silver screen for Bobbi Brown‘s latest campaign. The face of the cosmetic brand’s Old Hollywood Collection, the Tinseltown local recalls big screen greats like Rita Hayworth and Katharine Hepburn for the new line, a serious departure from Holmes’ usually stripped-back aesthetic.

Just in time for the 2013 holiday season, Holmes, 34, leaves her famously fresh-faced, girl-next-door schtick behind for bold black eyeliner, matching ebony nails and that deep scarlet lip shade that has cosmetic lovers abuzz. Having just launched a color palette called Bobbi & Katie with the designer this fall, Holmes has been a long time supporter of Brown since she was named the first celebrity face for the cosmetics brand in 2012.

Channelling Grace Kelly for the Navy & Nude Collection in June 2013.
Holmes channelling Grace Kelly for the Bobbi Brown Navy & Nude Collection in June 2013.

The Holmes-Brown collaboration kicked off in 2013 with the brand’s Spring campaign. Brown also featured as the chief makeup artist at the Spring/Summer 2013 Holmes & Yang show at New York Fashion Week, the line founded by Holmes and her own stylist Jeanne Yang.

Launched in 1991 and now available sixty countries worldwide, Bobbi Brown Cosmetics wouldn’t see a celebrity spokesperson until 2012, when Holmes was announced as the very first celebrity face for the brand. Founded on Brown’s philosophy that “makeup is a way for a woman to look and feel like herself, only prettier and more confident,” the Old Hollywood campaign sees bold, dark liners, golden glitter-based nail varnishes and rich, red lip shades.

“Bobbi is exceptional and Bobbi Brown Cosmetics is a company that we, as women, all turn to because it is makeup that is very accessible and makes you feel pretty,” said Holmes when she joined the brand in 2012, “Sometimes it is just a lipstick or a blush that makes you feel like you can do what you need to do. Makeup is powerful and I am thrilled to be a part of this brand.”

– Shannon Connellan for The Untitled Magazine

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